6 Top Tips for Facebook Ads
Facebook, as you all know, is a great social networking platform. People from all segments, social classes and age groups have accounts on this popular social platform. Businesses have been dynamic and using this opportunity to reach their audience quickly and effectively. However, not all businesses have succeeded in this mission. Several of them, even large and established ones fail to efficiently use Facebook advertising, draining their resources to a large extent. We do not want this to happen to you. Here we provide some top tips for Facebook ads that you can use to gain an edge over your competitors.
Tips to Create Facebook Ads
Retargeting should top your strategy list
Retargeting means targeting people that already have a connection with your brand. These people may be those that simply visited your business website or loyal customers who purchase regularly. When your ad appears in front of them, they are more likely to click on that, may be out of interest in the product or just to see what you offer. Retargeting campaigns have more often proved to enhance conversion rates, with the least Cost-Per-Click and have till date remained on top of the ‘top tips for Facebook ads’ list.
Video still rules
People like video content. It is like more of a storytelling, with lots of attractive colors and graphics. It is in the human nature to get connected to videos. The human brain grasps and retains audio and video content better, when compared to textual content. Not many people pause to read a couple of lines, but they will certainly go through a 20-second video ad. However, ensure to make your Facebook video engaging, the first few seconds are utmost important. To conclude, video still rules and is here to stay.
Connect to the landing pages
One of the top tips for Facebook ads is to connect the ad to your landing page. That’s right. Remember, Facebook ad comes at a cost and you should leave no stone unturned to earn returns out of every single click. When you take the visitors to a landing page, you can maximize your advertising efforts on Facebook. Instead of directly pushing them to buy your product, connect them to your landing page and educate them about your offer. This increases your conversion rates. Most Facebook advertisers give links to their product pages, which is waste of money.
Establish your budget
Top tips for Facebook ads also involve setting your ad budget. Often, advertisers spend more and exceed their budget. This may harm the overall business strategy. So be careful. First, establish your bid by using Facebook’s Optimized CPM. Under this, you provide your goals and constraints and permit Facebook to bid for the ad space. This feature enables you to stay within your budget, avoiding overspending. We suggest you to allow Facebook do all the bidding until you get a fair idea about ad space costs and budget allocation.
High Relevance, Low Frequency
We hope you are aware of the Facebook relevance score and frequency by now. If you don’t, well, here is the explanation.
Relevance and frequency are two metrics and top tips for Facebook ads you should pay attention to. Frequency tells how often a user sees an ad of yours. For instance, if your frequency score is 3, it means, on an average each user is seeing it 3 times. That’s great. But it is a different story if your frequency is 8 or over. This is because someone that sees your ad 8 times and doesn’t convert, will not convert. Your frequency score should ideally be 3 or lower. On the other hand, relevance score should be maintained as high as possible. Based on Facebook algorithms and the ad response, Facebook rates your ad to assess relevancy to your audience. While clicks, likes, shares and comments raise your relevance score, negative engagements will lower it.
Mobile-optimized content
Mobile users are significantly increasing. It is therefore important that you create Facebook ads optimized for the mobile first. Content created for mobile works well on tablets and desktops while it may not, if it is the other way round.
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