Boosting SEO Rankings through Social Media
The debate about whether social media helps in enhancing the SEO ranking of websites came into existence a couple of years back. When social media platforms were launched on the internet, experts thought that it helps in boosting SEO ranking. Later, some employees of Google revealed that it doesn’t make any difference.
The researchers and the internet experts dug deep into the algorithm of Google search engine. They found that though social media doesn’t directly impact SEO rankings, it does help to boost if particular strategies are used.
Spicing up SEO rankings through SEO social or SEO social media is a tried and tested method. Most of the business establishments and companies include SEO social in their marketing strategies.
Below are a few ways to boost SEO rankings using social media posts.
1. Sharing Links.
Social media platforms are all about getting likes and shares. The more your post gets shared, the more the content and the link to it is boosted. This ultimately results in improved SEO rankings. You should plan a post with a specific audience with strategically placed keywords and links.
Once people start sharing your post, they invariably click on the link or search for details of the content using keywords. The search engine directs the user to the intended website when he uses the link or keyword provided by you in the social media post.
Whether it is Facebook, Instagram, Twitter, or Pinterest posting an interesting SEO social content would boost your SEO ranking.
2. Gathering Followers.
Social media is the best way to acquire millions of followers worldwide. This helps in creating a buzz around your brand or product. Posting regular content about your brand, providing offers, and engaging followers through contests and quizzes would keep them hooked to your page. This increases the visibility of the product and becomes a discussion point on social media platforms.
The buzz created around your brand subconsciously affects the user. When he searches online for a product related to your business, he will invariably click on your link. The link then takes him to your website. Imagine millions of people doing the same. Wouldn’t it bring your content or website at the top of the search results?
3. Brand plus Keyword.
SEO social is a strategy that tries to cash in on millions of users across the globe. So you should be aware of the tactics of social media marketing. Using only your brand name would barely suffice the need of boosting SEO ranking. Attaching your brand name with keywords would bring in more traffic to your website. For example, if you have lemon juice brand only mentioning your brand name in social media content won’t be sufficient. Combining your brand with appropriate keyword would bring in more traffic.
Let us say your lemon juice brand name is Lemonheart. You shouldn’t only mention Lemonheart. Combining the brand name with lemon juice or just juice would help.
Example – Lemonheart lemon juice or lemonheart juice.
When a user types lemon juice in the search engine, the algorithm optimizes the search by looking for the brand, which has been discussed or mentioned in social media. It points towards your brand since you have more number of followers and your brand contains the keyword lemon juice. This helps in boosting SEO rankings.
4. Promotions
Promotions are essential to building brand value. Promoting your brand on social media through advertisement will expand visibility and sales. It also helps in improving SEO rankings. When you advertise your product on social media through pictures and videos, users will start clicking on it out of curiosity. Every time they click, it takes them to your website or content. The search engine optimizes itself according to the number of clicks you get on social media. And when a user searches for a product on a search engine, your website will be at the top in the SERPs. You can make SEO social stronger by collaborating with celebrities or social media influencers.
Conclusion
Strategizing SEO social needs experience and knowledge of keywords optimization. You could either spend some time gaining experience or take the help of experts. Social media marketing agencies and experts provide services in this field. Claim your free no-obligation 30-minute strategy session today by searching for the websites that provide Facebook marketing services.
Recent Comments