The Beginning:
Google AdWords, launched by Google in the year 2000, is an online advertising platform. The idea was to earn revenue by allowing advertisers to display their brief advertisements, services & even video content in the results of Google search engines. These advertisements can also be displayed on non-search websites, mobile apps, & videos through Google display network.
After several integral changes in the year 2018, the largest online advertising network in the world, Google AdWords, got rebranded to Google Ads. The search engine advertising was later localized country wise, with the Australian arm launched from Sydney, to become ‘Google Ads Sydney’.
How it Works:
Simply said, Google Ads are paid advertisements. They are displayed on the web page in the form of text ads, banners, videos, or even the classic image advertisement for a product. The advertiser while placing an ad or a banner submits a bid for a specific keyword that is very commonly used by users typing to search in ‘Google Search’. The advertiser takes advantage by placing the ad or banner matching similarly to the keyword.
Google Ads Sydney uses a similar platform in online paid advertisements in Australia.
The Google Ads platform has various criteria & factors leading to the placement of the ads on or around the organic search hits. This paid advertisement works on a bidding procedure as per Cost per click (CPC) or pay per click (PPC) payment method in online marketing.
The CPC looks into the visibility of the placed ads by determining the number of times the ads have been viewed by the users. Using this analysis provided by the CPC the calculation of that advertisement is determined.
Keywords & Placement:
There are various factors too on the placement of an advertisement depending on a certain keyword. They are:
- Click bid Price: The clicks for keyword prices will vary with the product & the Industry.
- Keyword quality: The quality factor depends on the relevance of the keyword of that landing page. The click-through rate and the favorable target site experience are the other determining quality factors analyzed by the Google system.
- Competition: Higher click price with more bidders for a specific keyword.
- AdWords account history: History of the advertiser would also help in the price calculation as per keyword. That’s why a regular online advertiser has to update their keyword list constantly through which optimizing their ad groups becomes possible, for a pricing advantage.
- Audience Targeting: Click price will vary with any particular targeted audience or even if a keyword is too large or if meant for cross-regional ad placement.
- Display ad click prices: Particular keywords meant for managing & displaying an advertisement could attract higher click price as against a text-based ad placement.
Any advertiser having a Google Ads account with Google Ads Sydney can use the opportunities given above specifically in budgeting for a targeted audience.
Various forms of Digital Advertising:
There are various forms of online advertising depending on each product & market. Some advertising forms are:
- Text-based Ads: This Google Ads ad format is made up of a title, which can have up to 25 text characters, an ad copy, which can have up to 70 text characters. The third feature in the format is a display link, which can have up to 35 text characters. The ad text cannot contain any special characters while question marks & exclamations cannot be repeated. These Google Ads advertisements normally are posted near or on top or the bottom of the Google organic add-ons.
- Banner Ads: Google advertising network & its partner websites registered for Google AdSense display these image advertisements. This format of GIF or Flash files for banner ads is either created by using the Google Ads tools or by any other research tool.
- Video Ads: Advertisers can create their own video clips for display on YouTube or any other relevant channels.
- Product Listing Ads: This is an advertisement for a product with the product image with title, price accompanied by a slogan, or any other testimonial. The display of these advertisements is determined by the product groups or the product keywords targeted in the Google Ads account.
- Dynamic Search Ads: Depending on the contents of the advertiser’s web pages these search ads are dynamically created from the Google Ads system. The search ads are never planned and written in advance.
- Click-to-call Ads: These are text ads with the Company’s telephone number. This advertisement allows the interested customer to call the company with just one click.
All these & more advertising options are available for you in Australia by clicking on any agency offering Google Ads Sydney services.
Google Ads Sydney services in Australia:
Google Ads Sydney is Google’s flagship enterprise pay per click advertising application in Australia showing the way for business houses to market their products & services through Google Ads Search results. For more details on Google Ads pay per click (PPC) cost for posting an advertisement online, please check with the Agency near you offering Google Ads Sydney services.
It is estimated that in Australia Google has a search market share of 71% with an estimated 63,000 searches received per second. 86% of consumers in Australia use the internet in search of local business.
Earlier marketing methods of placing advertisements on Radio, TV, Magazines & other mediums no longer deliver the kind favorable results. If you are in Australia & looking to advertise your product to generate higher sales in your business then Google Ads Sydney is your medium for advertising.
Team up with the best digital marketing agency in Australia offering Google Ads Sydney services to grow faster & to claim your free no-obligation 30-minute strategy session today. You can have a free 30-minute marketing strategy session with a growth guru in gathering more knowledge in marketing your products with higher visibility for better growth of your business.
Any Google Ads agency offering the services of Google Ads Sydney will create more visibility of your product in the market. A digital advertising campaign run by any Google Ads agency helps achieve better results by regularly testing, optimizing, adding new keywords & even changing settings of the displayed advertisement.
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