How to grow your email list and get new business?
Businesses today need a long list of email addresses to survive and grow. When sales and purchases are made online, don’t you think email marketing should be an integral part of your digital marketing strategy? Unfortunately, people often unsubscribe out of your mailing list or change their email IDs as they change jobs, which shrinks your email lists. It is well and good if you already have gathered enough email addresses through lead generation campaigns. However, if you don’t have email lists or are wondering how to grow email list, this article is for you.
Create amazing email content
Your email content should be eye-catching if you want your contacts to stay subscribed and share your emails with their networks. Create attractive and entertaining content and try to maximize engagement. If your content has true value, people will look forward to your mails.
Motivate subscribers to share your emails
Include a few sharing buttons in your promotional emails. This allows your subscribers to share your content with their contacts. A simple button such as ‘share with your friend’ provides you a lot of opportunity to grow your email list. Further, you can include ‘Subscribe’ as call to action so that people receiving these emails can opt-in too. These are a few simple ideas if you are thinking how to grow email list.
Target by buyer personality
Create different kinds of email subscriptions to target more precisely. Each person is different and comes with a different personality and attitude, so stop generalizing. Segment your contacts and send targeted content that caters to individual interests. Arouse interest and encourage the people to click through your emails. When you come up with multiple subscription kinds, chances are more you end up with more subscriptions.
Create free online resources
This is yet another creative idea if you want to know how to grow email list. Free online resources make the lives of people easier while you gather their email addresses when they sign up for the tools. Simple yet brilliant, don’t you think so?
Offer bonus tips
Website visitors look for content that interests them. To arouse their interest, first offer them free content, a well written short blog post on a subject can engage them to the core. Note that this should be beginner advice. Offer bonus tips which they can access, after providing their email address. Visitors that are truly interested will subscribe, generating genuine leads for you.
Social media contests
Social media today is popular than ever. Use these platforms to grow your business. Hold online contests on social networking sites and offer giveaways for the participants in exchange for their contact information. You can even encourage these people to visit your website and sign up for your newsletters. There are tons of ideas if you want to learn how to grow email list. But using social media is the most effective one since an average person is estimated to spend at least 2-3 hours per day on these sites.
Ask your website visitors to provide feedback
People love giving feedback on matters that interest them. Include a feedback form on your website pages and ask visitors what they feel about your business/products. You can also add a live chat tool inviting queries and email addresses from visitors that have been navigating on your website for some time.
Collect email addresses at events and industry trade shows
You are living in the era of smart people and smart gadgets. So, get smarter. Host low-cost yet engaging events where people come to register or buy tickets. Obviously, the procedure involves collecting contact information, including email addresses. In fact, such events make the perfect time to gather information. Don’t just sit back and wonder how to grow email list. Attend industry conferences and trade shows as well where you get to meet a lot of people interested in your business/products/services.
Growing email lists take time. It requires creativity, expertise and a lot of hard work. You can try the ideas discussed above to grow your email list. However, if you are short of time and/or lack expertise, you are best recommended to reach out to a professional digital marketing agency.
At XXXXX, we breathe and live digital marketing. We have worked with various businesses and been successful in delivering satisfaction to all of them. If you want to know more about our marketing skills, claim your no-obligation 30-minute marketing strategy session today, for free!
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