How to Make Ads on Facebook?
As Facebook is one of the biggest social media platforms with over 2.45 billion active users every month, running ads on this channel is essential. However, the site keeps changing its algorithms which affects your organic reach. Fortunately, with the right type of advertisements, you can make sure your message reaches your target audience. Given below is a comprehensive guide on how to make ads on Facebook:
Make an ad account
Before you start creating advertisements, you need to have an ad account with Facebook. The social media platform will ask details such as time zone, currency, and country, to complete this process.
Make sure you enter the right information during this stage of how to make ads on Facebook. If you want to make any changes to these details, the social media platform will ask you to create a new account.
Select the goal of the advertisement
In the first step of how to make ads on Facebook, the social media platform will ask you to select what you want to achieve with this move. Given below are a list of objectives you can choose from:
- App installs
Encourage people to install your company’s app.
- Brand awareness
Increase awareness of your brand to a new target audience.
- Catalog sales
Show users your product catalog, depending on their interests.
- Conversions
Motivate users to take action (Eg: Buy your products, sign up for your newsletter).
- Engagement
Improve post engagement (Eg: Get more likes and shares on your page).
- Lead generation
Discover users who can become customers in the future.
- Messages
Recommend using Facebook Messenger to get in touch with your business.
- Reach
Increase exposure of your advertisement to a larger target audience.
- Store traffic
Get prospects to visit your brick-and-mortar store.
- Traffic
Increase visitor traffic on your Facebook page, website, or app.
- Video views
Increase the number of people watching your videos.
Create a name for your campaign
The next step in how to make ads on Facebook is to name your marketing campaign. In this phase, you can select if you want to implement A/B testing. If you don’t know what works with your target audience, use this option.
You can also opt for budget optimization if you are running multiple advertisements.
Choose your target audience
In this phase of how to make ads on Facebook, you will decide which users get to see your paid posts. Initially, the social media platform will give you the option to target people who already interacted with your business.
You can also choose specifics for your target audience, such as language, gender, location, and age. As you provide these details, Facebook will show you what is the potential reach of your advertisements. When you continue to use this platform for all your ads, the accuracy of these figures will increase.
Use detailed targeting, as you can fine-tune the reach of your marketing campaigns. There is also the option of excluding or including connections, depending on your goals. For instance, if you are offering a discount on your products and services, it makes sense to include people who already liked your page.
Place your Facebook ads
Facebook gives you the freedom to choose where your advertisements will appear. You can place the ads depending on the device, platform, and operating system. Also, you can choose the type of content such as within articles, Facebook Messenger, videos, stories, feeds, and images.
If you don’t know where to start when it comes to how to make ads on Facebook, don’t worry. Use automatic placements feature, as the platform will decide what’s best for your company.
Establish your schedule and budget
You have to select how much you want to spend on running advertisements on this platform. The site will also ask you to select when you want the marketing campaign to be active on this channel. If you want to set limits on how much you spend for every user action, use bid control. Remember to run your advertisements when your target audience is active on Facebook.
Choose the ad format
The last step in how to make ads on Facebook is to select the ad format. Depending on what you choose, you will have to provide media, such as text, images, and videos. Make sure you look at your advertisement with the preview feature to ensure everything meets your expectations.
Submit your Facebook ad and you are good to go. When the moderators approve your campaign, you will receive an email from the social media platform. If you want extensive information on how to make ads on Facebook, claim your 30 minutes worth of marketing copy for free today!
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