Social Media Influencer Marketing
The evolution of the internet has created more opportunities for businesses to reach customers across the globe. The emergence of social media has further eased the process of engagement with the targeted audience. It has also become highly competitive with businesses employing different tactics to attract views, likes, and subscriptions. These activities by social media followers and viewers ultimately are converted into sales. Back in the days when social media wasn’t yet invented, businesses would appoint celebrities as their brand ambassadors to increase sales. Today, social media platforms have influencers who are command the attention of millions of followers. Businesses have turned their eyes towards such influencers and using their popularity to conduct social media influencer marketing.
This article deals with the basics of social media influencer marketing.
What is Social Media Influencer Marketing?
Social media influencers are people who have gathered millions of followers over a period. These people might be movie stars, sports persons, writers, comedians, or even people who have gathered followers showing their creativity only on social media. Businesses approach such people to collaborate and increase the visibility of their brand and products. The influencers promote the brand, products, campaigns, or services through images or videos on social media platforms.
Today, social media influencer marketing is becoming popular among businesses. It has been found out in a survey that 34% of American Instagram users buy a product if it is endorsed by an influencer.
Among the social media platforms, it has been found out that as against Facebook and Twitter, Instagram generates more sales. Due to this reason, 89% of marketers suggest conducting social media influencer marketing on Instagram.
Finding the Right Influencer for Social Media Marketing
Once you decide to go for social media influencer marketing, choosing the right influencer becomes imperative. Let us look into a few factors that affect the selection of an influencer.
1. Popularity
For any product to get visibility, looking into the popularity of the influencer is must. You hear or see pictures, memes, GIFs, or videos of the popular influencer very often on the social media platforms. People talk about his work, style, or dressing in their daily conversations and even post them on their accounts. The number of followers the influencer possesses also gives an idea about his popularity. You should select an influencer who is popular among your targeted customers. Choosing someone who has influence among people who are not the potential buyers of your product would yield zero results.
2. Impression
High popularity doesn’t mean the influencer has a good impression among social media users or followers. They might have become his followers because he posts silly videos. If you choose such an influencer, chances are people might take his endorsements seriously. Choose someone who has a good impression among his followers and other social media users. Even a small negative impression might affect your social media influencer marketing strategy. An influencer should positively enhance the buying experience of a customer. This effectively increases sales and helps in brand building.
3. Activeness
An influencer may gather millions of followers but if he doesn’t keep them engaged on daily basis, the number of flowers means nothing. Look for an influencer who is active on social media. An active influencer never gets tired of posting or answering his followers’ questions. The likes and responses he gets from his followers show how much he has kept the followers hooked to his account. An active and enthusiastic influencer adds to the value of your social media influencer marketing campaign.
4. Creativity
In the world of social media platforms, you should always look for creative ways to engage your audience. The same applies to the influencer too. A creative and conscious influencer always tries to upload creative posts on his account than posting a bland image or video. Finding such a creative influencer takes a huge burden out of you social media influencer marketing strategy.
Conclusion
Finding the right influencer for your brand and designing a social media influencer marketing strategy is a huge task. There are experts and professional agencies that help in such matters. Taking the help of such agencies would make matters easy for you. Search for social media marketing agencies on the internet and find the agency that fulfills your needs. Claim your free no-obligation 30-minute strategy session today by searching for the websites that provide social media influencer marketing services.
Recent Comments