Top Tips for Google Ads
Although Google Ads is a powerful PPC platform, it is quite complex to use if you are new. There are multiple sections, tabs, and metrics, along with extensive bidding and settings options.
You can use it to drive sales without having to spend a fortune on marketing. If you don’t know what you are doing on this platform, you can spend hours and not get satisfactory results. However, this doesn’t mean you shouldn’t use this marketing channel, as it is the best you can get for search engine advertising. Given below are the top tips for Google Ads you must know:
Ensure ad content is complete
Google Ads included Expanded Text Ads (ETAs) in 2016. With this feature, you can provide content relevant to your products and services. It allows you to write a story about your offerings, ensuring users who view your advertisements understand the message.
One of the top tips for Google Ads is to make sure you complete all the information fields. Final URL, Headline 1 – 3, Display Path, and Description 1 – 2 should have all the information about your products and services. Make sure you include keywords in them. As the character limit is low, you have to ensure you are concise in these information fields.
You can also use Responsive Search Ads (RSAs) which give you multiple descriptions. Google will test each combination and use the best one. If you plan on using RSAs, the information fields (headlines and descriptions) should make sense, irrespective of the order.
Make use of negative keywords
One of the top tips for Google Ads is to pay close attention to the negative keywords. When using this service, you can define what keywords aren’t relevant to what you have to offer to customers.
In other words, you’re telling search engines what your products and services don’t come under. As a result, the ads you run won’t appear on search results which aren’t relevant to what you are offering.
For example, you provide custom solutions for the operating software Windows. In this case, you can make sure you don’t receive traffic from people who are looking to clean or replace the windows in their household.
Before you run a campaign, make sure you let Google know about the negative keywords, to ensure you only get qualified traffic.
Use geotargeting bid modifiers
Here is one of the top tips for Google Ads – use bid modifiers that focus on geographic locations. Remember, if you want to make sure your advertisements are effective, you have to find what works best for your business.
You need to identify where you get maximum engagement and focus on those locations. Lawyers, hotels, and apartment owners use geotargeting to make sure they get the right customers.
However, this doesn’t have to be the case, even when the products and services don’t rely on the location of your customers. Optimizing the bid modifiers based on user requirements, weather, and season is one of the many top tips for Google Ads.
For example, if your business specializes in selling room heaters, you don’t want to run ads in warmer regions of the country. After all, people in these locations won’t have any use for your product. However, you know there will be a demand for room heaters in areas that experience extensive snowfall.
Why should you do this? For starters, your ads will only show up in relevant regions, increasing the chances of a conversion taking place. Since it is a necessity in this location, you can increase the bid you make for your ad.
If you don’t where your traffic is coming from, go to the ‘Dimensions’ tab and change the view from the default setting to geographic. It will give you a report with performance metrics based on location such as city, metro area, region, and country. Use this to give you insight on where you should focus on running your Google Ads. These are some of the top tips for Google Ads you must use when marketing on these platforms. However, this covers only a portion of the true advertising potential of this tool. If you want to make your Google Ads effective, make sure you grab your free marketing copy today. You get 30-minutes worth of exclusive content containing extensive information about top tips for Google Ads!
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