What are Facebook Ads?
Advertising a product or brand began in the late 18th century. It has now been evolved into a business itself. Today, advertisements can be done through several means. Print, TV, movies, radio, etc are some of the options prevalent in the present day for advertising. A decade ago, another medium came into existence for advertisement and promotion. It is called social media and Facebook become the leading face of it. Today, businesses give first priority to Facebook to advertise their brand or products than any other media. Facebook ads are the most potent way to increase sales and compete with the best in the market.
What are Facebook ads?
That is the haunting question for any person who is looking to increase sales or step into the arena of social media marketing. Let’s answer the question for you.
What are Facebook Ads?
Facebook ads are advertisements you see in the news feed or on the right column of your Facebook page. These ads appear according to the likes you click on other Facebook accounts or the activities you perform when you open Facebook. These Facebook ads target a specified audience depending upon the plan you have chosen while posting the ads. They mainly cover your friends’ list and then expand to your friends’ friends list.
Facebook has strict privacy policies, and they don’t sell your information to other account holders or advertisers. The policy protects you from third party ads and ad networks. You don’t have to be anxious while posting your ad on Facebook.
Types of Facebook Ad Formats
Since we addressed the question of what are Facebook ads, let’s look at the formats. Facebook allows you to post your ad in different formats. These formats help you in conveying the message clearly and precisely. You can choose these formats depending on the objectives you want to achieve by posting the ads. Below is the list of Facebook ad formats.
1. Image
Images are the front-runners when it comes to displaying your brand and products on Facebook. An attractively designed image can grab the attention of viewers within seconds. Most of the Facebook users scroll several Facebook accounts containing information in a second. It becomes important to post an eye-catching image or ad containing striking images. Facebook allows you to post the images in almost all the formats including JPEG, TIFF, PSD, JPG, PNG, WEBP, XBM, etc.
2. Video
Video ads are best when you want to give a detailed or brief introduction about your brand or product. Posting a video on Facebook needs different tactics since the attention period of the viewer is very less. The duration of video ads must not exceed 30 seconds if you plan to post it on Facebook. Only in a few special cases, you can extend the duration up to 3 to 5 minutes. Facebook allows most of the video formats available in the market.
3. Slideshow
The slideshow is a format where you can combine images and videos to educate viewers about your product in detail. Sometimes when you use an image the full information may not reach the audience. Posting a video might not be feasible in areas where slow internet is there. Using slideshow would bypass all these problems and help your product to reach more number of people.
4. Carousel
You can highlight different products through images or videos including headlines, links, or call to action in a single carousel ad. People who get attracted to your ads can scroll through the carousel cards to gather more information about your brand or product.
5. Instant Experience
You would start understanding the question of what are Facebook ads when start seeing the formats of ads. Instant experience is a format where the viewers get to see full-screen experience when they click on your ad. This format is suited to highlight your products, services, or brand.
6. Collection
Collection format combines images and videos with instant experience. This format allows people to browse, discover, and even purchase your products and services. This format mainly helps you in converting demand into sales.
Conclusion
This article started with a question what are Facebook ads and extended into explaining the types of Facebook ads. If you still have doubts about Facebook ads, you can contact experts or professional agencies, which help you by providing valuable guidance in posting Facebook ads. Claim your free no-obligation 30-minute strategy session today by searching for the websites that provide Facebook marketing services.
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