What is a Facebook Pixel?

What is a Facebook Pixel?

If you’re wondering what a Facebook pixel is, you need not look any further. To answer the question, “What is a Facebook Pixel?”, you need to know it deals with using Facebook advertisements. Whether you are currently using Facebook ads or plan on using them in the future at some point, there is an important tool that you must know about. Then you must begin to use it. This tool, the Facebook Pixel, will aid you in getting you value for money in terms of your budget for social media advertising. For starters, here is all the knowledge you require about it and how it gets the job done.

The Facebook Pixel – what it is

All a Facebook Pixel is, is a code that you have to install on your website. What it does is that it gathers data which helps you keep a check on conversions from Facebook ads. It also optimizes ads and creates audiences targeted towards future ads. It helps in repeated marketing to people who have already used your website or acted on it in any way.

Now that you have an idea of the answer to “What is a Facebook Pixel?”, you can think of using it. The way the code works is that it puts cookies on your website, and triggers them to trace and follow users. It does this simultaneously, as users have interactions with your website and the Facebook ads you have.

Why you need to get going with the Facebook Pixel

You need to start setting up the Facebook Pixel for the simple reason that it gives you information that is crucial for use if you want to create more effective Facebook ads. Remember that your ads get a better and bigger targeted audience as well. Data tracing and tracking of the Facebook Pixel ensures that your advertisements are seen by the right people. Those are the ones who will probably take some action that you want them to on your website. The positive outcome of this is that your Facebook ad rate of conversion will get better. That is, the conversion of people who just browse into people who actually buy or take some profitable action on your website.

Information about what the Facebook Pixel does is a lot more significant than simply finding the answer to “what is a Facebook Pixel?”. The functionality of the tool can have far-reaching effects for your business. If you’re not a user of Facebook ads yet, you should seriously consider putting it in ASAP. The Facebook Pixel will begin its job as soon as it’s installed. This means you don’t have to start from the very beginning when you’re all set to make your first advertisement on Facebook.

What is the Facebook Pixel in terms of what it does?

The Facebook Pixel allows you to function in a whole lot of ways that enable you to track how people relate to your website. It gives you the edge over how people are behaving with your website after they have seen your Facebook advertisement. It’s possible to follow clients across different devices they may be using as well. You can tell whether customers are prone to viewing your ads on their personal computer, or change to their cellphones before they make purchases. Such knowledge is power for you, the business person, and can help you to modify your advertising/marketing game plan. As a result, you will find it easy to gauge your investment in relation to your returns.

The Facebook Pixel is not only about tracking the behavior of customers. There are other benefits too. What is the Facebook Pixel in relation to its ability of retargeting? Facebook Pixel data and vital ads permit you to show users targeted ads. This is a facility for people who have viewed your website earlier. The devil is in the details with this facility. This great aspect of the Pixel lets you show your users an ad for an identical product they might have left high and dry while shopping somewhere else. Maybe they had added an item to a wish list on your own site and hadn’t bought it.

Strategies

Now that you’ve answered the question, what is a Facebook Pixel, and have some idea how it translates to benefits for you, you can go right ahead and install it. There‘s a lot more to this and you will likely need help. So do reach out to us to get your free no-strings-attached 30-minute strategy session today! We can help you to help yourself with strategic use of the Pixel and help you get ahead of the competition.